Media Strategy & Engagement Intern - The Ad Council - She Runs It

Media Strategy & Engagement Intern – The Ad Council

By She Runs It

Media Strategy & Engagement Intern

Company: The Ad Council
Location: New York, NY

Who we are:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun violence prevention, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.


The Raquel Zarin Internship Program

Our internship program is in honor of Raquel Zarin, a beloved employee, mentor, and friend at the Ad Council. Raquel passed away in 2021 but left behind a legacy of grace, courage, hard work and great fun that we strive to emulate. She nurtured young talent, championed DEI, fought for immigration rights and was passionate about the importance of health equity. These are all principles that we hold in high esteem, and values that we want our future interns to establish during their time with us and beyond.

The Raquel Zarin Internship Program is a remote-first engagement and will run from June 3, 2024 – August 9, 2024. All interns will be paid $18/hour and are eligible to earn overtime.


Job Summary

The Media Strategy & Engagement Center of Excellence (COE) is responsible for partnering closely with leading media agencies and hundreds of national media companies at the corporate level to secure donated media on behalf of Ad Council’s social issue campaigns.  To best serve our campaigns and our media partners, it is important for Media interns to have a deep interest in understanding all media platforms (digital, streaming TV and audio, video, radio, out-of-home, magazines, newspapers, mobile and more) and new advertising experiences, and to feel comfortable working collaboratively with multiple stakeholders to bring ideas to life.

In addition to securing donated media on behalf of our public service ad (PSA) campaigns, the Media Strategy & Engagement COE works to develop strategic, custom partnerships with media companies and organizations that align with their Corporate Social Responsibility (CSR) objectives. As an intern, you will learn what CSR is, how the Ad Council’s donated media model functions uniquely in the industry, how media plays an important role in raising awareness, and the various types of partnerships that help bring our campaigns to life. You will work cross-departmentally and cross-functionally to help drive impact for our campaigns, and learn about various aspects of media, by engaging in each functionality including Media Strategy & Planning, Media Outreach, Digital Media & Operations, Emerging Media & Technology, and Digital Marketing & CRM.


What you’ll do:

  • Interface with internal teams and external partners, including some senior stakeholders such as members of the Ad Council leadership team and clients representing members of the Ad Council’s Board of Directors
  • Participate in media partnership kick-off calls and related meetings. Project manage by taking notes during calls, sending internal and external recap notes, helping with follow-up, routing partnership materials, etc.
  • Prospect new media partners for the Ad Council, including opportunities in diverse and multicultural media spaces
  • Assist in preparing for and participating in strategic Media Planning, utilizing, and learning about new tools such NMI and ComScore, assisting with updates where needed.
  • Assist the Media Engagement team in the execution of media outreach plans, including tasks such as regularly updating Salesforce and Smartsheets, submitting digital tag and creative resize requests, and conducting outreach to select partners
  • Provide database management as needed in Box and other platforms.
  • Assist in the development of media outreach by helping to craft pitch emails, presentation materials etc.
  • Collaborate with Ad Council interns to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff.


What you bring:

  • Curious learner with a passion for social good and understanding of the media landscape.
  • Strong interest in social causes, the media and advertising industry, volunteer work, and a passion for creating positive change
  • Excellent communication skills (verbal and written).
  • Strong organizational and analytical skills.
  • Excellent Microsoft Office 365 skills (Word, PowerPoint, and Excel) and comfortable learning the basics of new software platforms including Salesforce and Tableau.
  • Team player, problem-solver, and independent worker.
  • Ability to work cooperatively with staff inside and outside of the department
  • Strong interest in learning best practices for remote work
  • Ability to exercise good judgement: operate with warmth, a collaborative approach, and “can do” mindset


What we’re committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

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