Senior Analyst, Marketing Science - Hearts & Science/Omnicom Media Group - She Runs It

Senior Analyst, Marketing Science – Hearts & Science/Omnicom Media Group

By She Runs It

Senior Analyst, Marketing Science

Company: Hearts & Science/Omnicom Media Group
Location: New York

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Role: As a Senior Analyst at Hearts & Science\’s Marketing Science team, you will be tasked with transforming vast data sets into compelling and actionable insights to inform current and future campaigns. You will work closely with media partners to monitor live campaign delivery and performance to create campaign optimization recommendations that you will communicate to clients. You will work directly with Analytics directors, investment teams, clients and publishers to implement the resulting strategies alongside a team of the media planners and strategists. Responsibilities: Gathering data through various first and third-party platforms and analytics tools and reporting on media delivery and performance by channel, audience, and publisher Monitoring campaigns daily with publishers to ensure to inform and recommend optimizations to ensure delivery and efficiency of live media. Generating and communicating clear, compelling, and actionable insights to inform live and future campaigns to internal and external stakeholders. Ensuring that client-facing and internal reporting (weekly pacing, billing etc) is done in a timely manner Executing and analyzing A/B and innovation testing agenda Transforming publisher and campaign insights into cross-divisional learnings and recommendations to inform portfolio strategy Qualifications: 2+ years of experience in a quantitative data-driven field (New graduates will also be considered depending on their educational background) 1-2 years of experience and knowledge of digital media Experience with delivering and operationalizing reporting solutions for clients Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals Examples of being detail oriented, proactive, and a team player Strong written and verbal communication skills, with the ability to clearly explain data-driven insights ideas to multiple audiences both verbally and in writing Ability to work well with others and work in cross-functional teams Ability to manage and prioritize a number of concurrent tasks Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing Act as a point of contact for day-to-day clients, delivering timely and detailed responses Technical & Media Qualifications Expert Microsoft Excel skills (VLOOKUPs, Pivot Tables, advanced functions) Experience with SQL, Python, R, or other object-oriented programming language a plus but not required Experience translating data into visuals Experience/understanding of ad-serving and buying tools such as Google CM, DV360, Facebook/Twitter/Snap Ads Manager Experience using data with taxonomy/naming convention Functional understanding of A/B tests and Digital Media Key Performance Metrics.

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