Senior Associate, Experience Planning – Hearts & Science/Omnicom Media Group

Senior Associate, Experience Planning

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day-to-day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner. Qualifications 1+ of experience with offline and digital media planning A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Strong task management and interpersonal communication Ability to collaborate and work as part of a team Strong presentation skills Strong organizational skills Excellent skills in MS Office (Excel, Word, PowerPoint) Basic knowledge of 3rd Party AdServing Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools not required but good to have), media billing tools Responsibilities Participate in an audience-first strategic planning philosophy Seek a consumer-centric view in all strategic thinking Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner Provide point-of-view on various offerings in the marketplace Participate in brainstorming sessions Create media plan recommendations and alternatives Select media vehicles and determine scheduling Investigate creative, innovative approaches to strategically reach the target consumer Analyze competitive activity in the marketplace Execute the media plan Recommend optimizations after reviewing the campaign results Generate tactical alternatives based on client needs and requests Measure media performance to determine the extent to which the original objectives and strategies were met Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans Study demographic data and consumer profiles to identify desired target audiences Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business Have a complete grasp on budgets and revenues.