Senior Associate, Search – Hearts & Science/Omnicom Media Group

Senior Associate, Search

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview As the Senior Associate, you will support the team to develop, implement and maintain paid search campaigns. The positions will be involved with the development of strategies, planning, and execution of search marketing campaigns in addition to continued intensive data pulls and analysis. A successful candidate will have great attention to detail, an entrepreneurial spirit and team player, while bringing value to our clients. This role will also present the opportunity to partner closely with an integrated media, creative and marketing science team. Responsibilities Support the Supervisor on day-to-day client management and requests Oversee entry level staff members effectively managing their training, workload and prioritization as well as offer QA of work produced Ability to work closely with search engine partners to provide clear direction, timing and expectations around campaign execution and reporting needs Capability to streamline communication across key internal and external stakeholders as it pertains to search strategy, reporting, management and execution Demonstrate the capability to juggle multiple tasks concurrently as well as exhibit skills to effectively prioritize workload while keeping manager abreast of progress Exhibit strong Excel skills including pivot tables, v-lookups, sumifs, etc. needed for consistent reporting Gather, compile and analyze large data sets to understand current performance trends and inform future strategic investment opportunities Possess comprehensive understanding of multiple platforms and data sources Demonstrates understanding of and ability to manage forecasting, budgeting and spend pacing Comprehensive understanding of SEM campaign setups within platforms as well as bid management tools (i.e. Kenshoo, SA360, Etc.) Deep understanding of targeting and audience management capabilities as well as SEM best practices and setup process Capability to effectively project manage the implementation of multiple campaigns concurrently Effectively manage, pace and actualize budgets to ensure accuracy of paid search spend Qualifications 1+ years of experience in paid search media at an agency or in-house Exhibit confidence in analyzing and acting on marketing data Be a proactive self-starter Proficiency in Microsoft Excel and PowerPoint Possess a desire to work for a fast-paced, results-based company Have polished presentation, communication and listening skills Have strong program management and organizational skills being able to manage multiple projects at once Capability and desire to effectively manage junior staff members.