Senior Associate, SEO – Hearts & Science/Omnicom Media Group

Senior Associate, SEO

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Role: As the Senior Associate, Copywriter/SEO, you will be responsible for researching and implementing innovative projects for enterprise clients in an era increasingly enabled by artificial intelligence (AI). This person will work closely with client-side web development and marketing teams to prioritize copywriting opportunities to unlock incremental brand awareness and craft innovative solutions to content generation imperatives from ideation through execution. Specifically, the Senior Associate will conduct extensive consumer keyword and content research, champion assessment of the competitive set to glean additional content strategy insights and contribute heavily to article & blog creation. As a Copywriter/SEO, you will also be responsible for reviewing extant content and proposing optimizations both at the page level as well as for whole site sections and content consolidation opportunities. Throughout the process of the above, the Senior Associate will provide engaged consultation to help clients reach their established goals. We embrace creativity and our diversity, love collaboration, are resolute in our delivery, and seek kinfolk who feel and want the same. If this sounds like you, keep reading. Responsibilities: As a pivotal team member within our SEO team, the below will give you a sense of what your daily, weekly interactions can consist of: Assist client teams in developing SEO strategies and content programs that meet near-term client business goals. Create client-facing presentations and execution documents to forge effective ways of working and convey value and purpose of each project to stakeholders. Perform copywriting duties bringing SEO recommendations to fruition in long-form articles and other pieces of content firmly entrenched in the client’s tone and their audience’s interest. Highlight and tout your content with appropriate SEO facets including title tags, meta descriptions, and well-structured header tags so that it flourishes in organic search and may serve as a viable landing page for paid media. Be the expert on search user intent and keyword clustering for your client’s priority topics. Work with cross functional departments, including Paid Search and Social Media, to grasp the full picture of digital media initiatives and performance of the clients within their core keyword universe and beyond. Maintain expertise on search engine news and trends including the applications and implications of AI for users, content strategies, and client brands. Provide hands-on training and copywriting methodology guidance to more junior SEO team members. Qualifications: 1+ years of tactical and strategic experience writing copy in a variety of structures, whether offline or online for websites Exposure to a diverse set of clients in distinct industry verticals a plus Has a working knowledge of writing for both users (first) and search engines simultaneously SEO experience Enjoys qualitative data research, problem solving, and adapting to new technologies and processes. Be fluent in Microsoft Excel, Word, Outlook, PowerPoint, etc. Available to work on-site (office-based) in New York at least 3 days a week.