Supervisor, Multicultural Experience – Hearts & Science/Omnicom Media Group

Supervisor, Multicultural Experience

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Supervisor, Multicultural Experience Planning As a Multicultural Supervisor, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day-to-day steward on assigned brands, the Multicultural Supervisor develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner. He/she does this through the lens of the Hispanic and African American audiences, by ensuring the nuances among these segments, and the media landscape that caters to them, are proactively accounted for. Qualifications 3+ years of experience with offline and digital media planning among the U.S. Hispanic and African American audiences A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Strong team management and interpersonal communication Ability to collaborate and work as part of a team Strong presentation skills Strong organizational skills Excellent skills in MS Office (Excel, Word, PowerPoint) Basic knowledge of 3rd Party AdServing Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools Ability to speak Spanish is a plus, though not a requirement Responsibilities Supervising and training Strategists and junior team members on day-to-day activities and all aspects of the planning process, as well as client business and industry Managing the flow of client media-related issues, creating solutions and resolving issues Establishing timetables for development of plans Participate in an audience-first strategic planning philosophy Seek a consumer-centric view in all strategic thinking Develop and maintain an intimate knowledge of their clients business and ensure that all client media requirements are executed in a timely and accurate manner Provide point-of-view on various offerings in the marketplace Participate in brainstorming sessions Create media plan recommendations and alternatives Select media vehicles and determine scheduling Investigate creative, innovative approaches to strategically reach the target consumer Analyze competitive activity in the marketplace Execute the media plan Gather and have a clear understanding of campaign results and insights for Bi-Weekly client reporting Recommend optimizations after reviewing the campaign results Generate tactical alternatives based on client needs and requests Measure media performance to determine the extent to which the original objectives and strategies were met Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans Study demographic data and consumer profiles to identify desired target audiences Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business Have a complete grasp on budgets and revenues.