VIDEO: Brand New Normal

As brands begin to emerge from the Covid-19 crisis, they are thoughtfully moving from sympathetic messaging to empathetic actions. With an eye toward returning to a transitional normal, brands are reasserting personality and beginning to test different methods to reach and engage consumers. In this conversation with She Runs It, Jill Kelly, Chief Marketing Officer, GroupM US, talks about what brands are doing to move forward with sensitivity and purpose.