VIDEO: Media Insights Breakfast

Media Buying: New Rules

With network consolidation, retailers becoming media companies and new measurement currencies being used in upfronts, it really does feel like a new chapter in media buying. The norms and guardrails we were used to only a few years ago seem outdated. How will leading marketers and timeless brands adapt at this dawn of a new age?

Moderated by: Marty Swant, Senior Reporter, Digiday

Speakers:

• Stacy DeRiso, US CEO, Initiative
• Marianne Gambelli, President, Advertising Sales, Marketing & Brand Partnerships, Fox Corporation
• Jamie Power, SVP, Addressable Sales, Disney Advertising

*Tickets:

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VIRTUAL Member Ticket: $50 | VIRTUAL Non-Member Ticket: $75 | VIRTUAL Young Executive: $25

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