News
VIDEO: Night of Networking Unplugged
By She Runs It
Tuning In: Navigating the Everchanging CTV Landscape
The massive paradigm shift in content consumption ushered in by Covid has shown no signs of waning. In fact, according to WARC, CTV adspend is growing so dramatically the forecasters can’t even keep up with spend predictions. The increasing CTV demand is accelerating the need for new measurement, data and supply, while companies race to join forces through partnerships and acquisitions to wrestle for leadership in the space. As the battle for audiences across streaming services continues in 2022, how should marketers approach CTV? What will the future of OTT look like? Join She Runs It and our Midwest Leadership Development Committee to unpack this disruptive and dynamic area of media and then enjoy some networking!
Moderated by:
Jessica Curry, VP Agency Development, Teads
Panelists:
Lindsey Carner Kroll, Vice President, Group Director, Digitas
Tracie Maffei, SVP, Healthcare and Diversified Consumer Services, Disney Ad Sales
Diane Sayler, Director of Experience Planning, Kellogg’s Salty Snacks
Related Articles