While the Covid lockdown has hit retail hard, CB2 sales are up 70%, a result of smart digital strategies that keep the brand close to its customers. At the helm of the ship is Sammie Barr, VP of Marketing, who attributes her success to passion: for the product, the culture, and the work of her company. In this conversation with She Runs It, Sammie talks about her journey and the intentional decisions she made about where she wanted to work, the corporate values she insisted on, and the choices she made along the way to CB2. Watch the full conversation now.
