VIDEO: GenZ Demystified

GenZ has nearly $150 billion in buying power and this year this influential population is projected to command nearly 40 percent of all consumer shopping. Brands that want to connect with this powerful audience will do well to heed the insights shared by Michele Prota, Chief Talent Officer, and Alvaro Romero, Associate Strategist and member of the GenZ club, from Forsman&Bodenfors. In this conversation you will learn how GenZ really feel about social media, what inspires their brand loyalty, the importance of authenticity in relationships, and much more. Tune in now.