VIDEO: Night of Networking Unplugged : Mobile First – December 2nd 2021

Mobile First

Mobile Traffic is Rising. It’s a mobile-first world in two senses: mobile is the default platform for consumers, so it should be for us too; and most journeys that end in a sale, start with a mobile device. Gamification, GEO Targeting, Apps that bring your beer and hot dog to your seat at a baseball game, QR codes that you need to scan in order to see a menu at a restaurant are just some of the ways that mobile is first. Which leads us to…. how are businesses incorporating mobile into their business strategy plans and what’s next in Mobile?

Moderator:

Kathleen Nagle, Strategic Accounts Director, Teads

Panelists:

Gabrielle Heyman, Head of Global Advertising Sales, ZYNGA
Ngozi Ogbonna, Head of Growth, Mobile Apps, Overtime
Alyssa Raine, Group Vice President, Customer Marketing Platforms, Walgreens
Mary Vrancic, Loyalty Marketing Director, McDonald’s USA