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The Undeniable Influence of Influence The creator economy – the ecosystem of content creators who monetize their skills, expertise and influence through online platforms – has sped past the $100 billion mark. It is estimated that as many as 300 million people across the globe are making (or breaking) bonds between brands and consumers by sharing their personal experiences and opinions on social platforms. Brands and their marketing partners need to navigate the creator economy and influencer’s terrain if they…
Moderator:
Jessica Thurber Hemingway, Head of Social & Influencer Marketing, Amazon MGM Studios
Speakers:
Sybil Grieb, Senior Vice President, Brand Partnerships, Whalar
Alexandria Reyes, Creative Product Marketing Manager, TikTok Inc.
Katie Rosen Kitchens, Co-Founder & Editor-In-Chief, FabFitFun
Fabiola Torres, Senior Vice President, Chief Marketing Officer, Energy Drinks/Hispanic Business Unit, PepsiCO
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