#Inclusive100
What gets measured, gets done
She Runs It launched #Inclusive100 in 2017 in partnership with Seramount to encouraged leaders in our industry to measure their progress in corporate inclusion, representation and culture. In 2023, we co-created the #Inclusive100 Marketing, Media, and Adtech Survey – the first benchmarking tool designed especially for our industry.
It’s time to make our industry more inclusive and diverse.
Join the movement. Successful companies are participating in the new #Inclusive100 Marketing, Media, and Adtech Survey. Informed by seven years of intel and feedback accumulated through the #Inclusive100 initiative, the new survey includes questions that get at the heart of what specifically matters most, works best, and continues to challenge our industry. It is also designed to surface best practices and case studies that others can implement to achieve their own progress.
As more companies participate, we will also be able to segment the data by industry sector – e.g. media companies, agencies, ad tech firms, pr firms and marketers. In other words, it will deliver an apples-to-apples view of how participating companies compare to each other and the industry overall. Plus, participation is free. Applications are open from December 10, 2024 through March 14, 2025.
Diversity can Supercharge Your Growth
Diversity in the workplace can increase ROI, lead to more innovative ideas, and foster a more productive work environment. In fact, companies that place emphasis on diversity are 35% more likely to have financial returns above the industry median. (McKinsey)
#Inclusive100 participation pivots on three Key Commitments
- Completion of the #Inclusive100 Marketing, Media, and Adtech Survey
- Executive engagement during the Quarterly Roundtable Discussions
- Activation of Company-Specific practices and policies that advance DEI
Consortium Partners
