2025 Changing the Game Awards

Each year, the She Runs It Changing the Game Awards recognizes women within in marketing, media, and tech who are true catalysts of innovation – fearlessly making bold moves and reinventing the rules of marketing to transform their brands, their teams, their accounts, their organizations, and the industry.

Please join us in New York City on November 6, 2025, to celebrate our 2025 Changing the Game Award Honorees.

OUR 2025 HONOREES BY CATEGORY

BRAINWAVE
Changing the way a brand or product is marketed

Melanie Babcock, Vice President, Orange Apron Media and Monetization, The Home Depot

Sari Feinberg, Senior Vice President, Marketing and Brand Partnerships, Advertising and Partnerships, NBCUniversal

Jennifer Hourigan, Managing Director, T-Mobile, Initiative

Aïda Moudachirou-Rébois, SVP Global, General Manager, M·A·C Cosmetics

Sarah Shaker, Vice President, Advocacy & Influence; LUXE CMO, L’Oreal

Vanessa Wallace, CMO, Savage X Fenty

NO APOLOGIES
Creating whole new business models or marketplace opportunities

Crystal Foote, Founder & Head of Partnerships, Digital Culture Group

Cara Lewis, Chief Investment Officer & Activation Officer, dentsu Media US

Heather Macaulay, President, MadConnect

Carolina Paradas, VP, Growth, Fidel API

PARADIGM SHIFT
Changing the way a customer segment or target audience is approached

Kym Frank, Senior Vice President, Research and Data, Ad Sales, Fox Corporation

Sheila Marmon, Founder & CEO, Mirror Digital

Rebecca Panico, Vice President, Global Media, Marketing & Loyalty, Hilton

Nidia Serrano, Vice President, Sales Marketing, SiriusXM Media

QUANTUM LEAP
Changing the way an organization is aligned to pro-actively meet new challenges

Johanna Bauman, Chief Marketing Officer, PubMatic

Michelle Crossan-Matos, Chief Growth Officer, SharkNinja

Melissa Fein, Managing Director, Media, Accenture Song

Genna Franconi, Chief Executive Officer, Trade School and 22Squared

Soren Godfrey, Global Chief Client Solutions Officer, IPG Mediabrands

Leanne Letourneau, SVP, Strategy & Consulting, Publicis Groupe, ConnectedCRM

Jaime McGill, Head of Strategy, DDB Chicago

Shannon Watkins, Chief Brand Marketing and Communications Officer, Fiserv, Inc.