June 29 | 12:00 pm - 1:00 pm EDT
VIRTUAL EVENT: Asian in America
In observation of AAPI Heritage Month, join She Runs It and ViacomCBS in a conversation that explores what it’s like to be Asian in America.
The Asian American population in the US is comprised of approximately 23 million people – about 7% of the population – representing many rich and diverse cultures. Too often racialized as having a single narrative and background, Asians are a vibrant component of America’s history and fabric. As a consumer population, they also wield nearly $1 Trillion in spending power. In this bold series brought to us by ViacomCBS, three experts will look beyond numbers and demographic descriptions to uncover the passions, concerns and cultural anchors of Asian Americans. As brands seek to speak with relevance and meaning to this population – the fastest growing group in America – this discussion will be an essential and illuminating discovery.
- Lydia Daly, SVP, Velocity Creative Strategy and Cultural Intelligence, ViacomCBS
- Vivian Youn, Director, Velocity Creative Strategy and Cultural Intelligence, ViacomCBS
- David Pangilinan, Manager, Velocity Creative Strategy and Cultural Intelligence, ViacomCBS
Members $15 | Young Executive Members $10 | Non-Members $25