C-Suite Meet With Gülen Bengi

A Conversation with Mars’ Gülen Bengi on Modern Brand Building and Global Growth

She Runs It is kicking off the year in Chicago on January 28 with Gülen Bengi, Lead Global Chief Marketing Officer of Mars and Global Chief Growth Officer of Mars Snacking, who is rewriting the rules of modern brand building in service of growth and value creation. On her watch, the global snacking, food, and pet care powerhouse is demonstrating how iconic, purpose-driven brands show up in culture.

Across three continents and several category-defining brands, Gülen has led a transformational shift from traditional messaging to two-way, personalized, “no-dead-end” brand experiences. By inviting fans and communities to co-create brand worlds with Mars, Mars builds lifelong relationships with them, sparking reinvention and growth.

In this intimate conversation, Gülen will share how she makes bold decisions, builds future-proof teams, balances humanity with technology, and leads change with heart on a global scale.

Join us for a conversation that will challenge the playbook … and inspire you to write your own.