Event: 2019 Multicultural Bootcamp

Looking for inspiration, strategies, and tools that can propel you through the churn of digital and technological disruption? The 5th annual Bootcamp has been designed to help you master what’s next in marketing while also giving you ideas and tips to “own your lane” and sharpen your professional narrative. The elements of this program shape a master class in leadership. Don’t miss it.

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Keynote Address: Success is Intentional | 11:30AM 

Success happens when you apply the decisions, resolve and action required to occupy the seat you want. In this session, we’ll share tips and strategies for seizing the role you desire. Whether you are longing to pick a lane or shift gears on your current path, this is powerful fuel for your journey.

Keynotes:

Carla Hassan | Chief Brand Officer, Citi

Dara Treseder | CMO, Carbon

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Infusing D&I Into The Corporate DNA | 12:10PM 

Research indicates that the most successful companies of will be those that capitalize on the positive business potential of inclusion and diversity. Monotone organizations simply won’t resonate with the vibrant consumer communities they seek to engage. Learn what She Runs It is doing to advance inclusion and diversity in marketing, media and tech and hear how you can amplify our work.

Moderator: Lynn Branigan | President + CEO, She Runs It

Cecelia Nelson-Hurt | Assistant VP, Diversity & Inclusion, L’Oreal
Michele Prota | Global Board Member, Talent, Forsman and Bodenfors

Candi Castleberry Singleton | VP, Diversity Partnership Strategy, Twitter

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LUNCH | Share and Compare | 12:50PM 

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She Runs It, He Gets It | 1:20PM 

Advocacy and empowerment can often come from the most unexpected sources. Given the role that men play in the business of marketing, they have a lot of influence on the shape and face of an organization, and many male leaders are fierce advocates for women as leaders. In this session, male leaders and influencers will share their ‘aha!’ moments and personal stories that elevated them from apathy to action in the movement for gender parity and inclusion.

Moderator: Felicia Geiger | Director of Talent, Troika/Mission Group

John Ferenchak (Mentor) | Director, Global Accounts Sales Leader, LinkedIn + Ty Heath (Mentee) | Global Lead, Market Development, LinkedIn

Neelpa D’Sa (Mentee) | VP of Ad Revenue Forecasting, Nickelodeon Networks, CMT & TV Land, Viacom Ad Solutions & Peter Hallock (Mentor) | SVP of Pricing & Inventory, Nickelodeon Networks, CMT & TV Land, Viacom Ad Solutions

Gary J. Nix (Mentor) | Founder & Marketing Strategist, The BRANDarchist & Tamara Wilson (Mentee) | Digital Marketing Director, DPMnyc

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Algorithmic Heroines | 2:00PM 

The digital marketing ecosystem has a gender bias problem, but several innovators are shattering the digital barriers and re-writing the code of digital conduct. In this session, digital leaders share their boundary-breaking experiences and offer perspective on the new rules and realities that are reshaping marketing technology.

Moderator:  Katrina Craigwell | Head of Global Employer Brand, Chase, J.P. Morgan

Sharona Sankar-King | EVP, Customer Strategy & Marketing/Advanced Analytics, Bain & Co.

Madelyn Machado | Talent Sourcer & Event Strategist, Microsoft Cleared Engineering Groups

Louisa Wong | COO, Carat USA

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BREAK | 2:40PM 

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Fearless, Forgiving & Fabulous | 2:50PM 

Dorinda Walker is an Inspirational Warrior, survivor community advocate and award-winning marketing executive who is Vice President at Prudential Financial, Inc. Defying childhood difficulties, Dorinda has based her career on expanding new business opportunities and financial education among diverse markets. In addition to remarkable life lessons, this fireside chat led by Carol Watson will give you new ideas for building meaningful connections to people from all cultures and backgrounds.

Moderator: Carol Watson | Sr. Director, Global Advisory Services, Diversity Best Practices

Tiffany Warren | SVP, Chief Diversity Officer at Omnicom Group/Founder & President, ADCOLOR

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Mom Boss | 3:25PM 

What’s that saying? “If you want something done right, give it to the busiest person you know.” And who’s busier than a woman with two full-time jobs: one in the office and one at home. What life-design principles and guidelines allow moms to own and execute, even while juggling a thousand things?  These masterful moms will share their most effective life hacks, soul-saving strategies and tips for allocating time to what’s most important.

Moderator: Maria Teresa Hernandez | VP, Brand Partnerships, Mirriad

Jennifer DaSilva | President, Berlin Cameron

Michele Thornton Ghee | EVP, Business Development, Endeavor Global Marketing

Aaliytha Stevens | COO, Mother, Grandmother, SpotCo

*Additional Speakers to be announced

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Spinning Chaos into Creativity | 4:00PM 

Disruption has the capacity to paralyze some marketers and practitioners, while others thrive in the chaotic atmosphere.  The rules of consumer contact are being rewritten, and this team of impassioned strategists and marketers are creating unique, first-class solutions in the midst of brand evolution, digital disruption and ambiguity. Learn how they are setting their brands up to succeed by engaging the next generation of consumers through 21^st Century content and experiences.

Moderator: Deidre Smalls-Landau | Global Chief Cross-Cultural Officer, UM

Michelle Aragon | SVP, Business Solutions, MAGNA Global

Karla Davis | Sr. Director, Integrated Marketing & Media, Ulta Beauty

Daphne Leroy | VP of Strategy, Viacom Ad Solutions

Jezz Chung | Diversity & Engagement Lead, Anomaly

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Cocktail Hour + Networking | 4:30PM – 6:00PM 

 

*Tickets: Member: $155 | YE Member: $104 | Non-member: $258 | Corporate Partner (10 For Price of 8): $1240 (These ticket prices include Eventbrite fees).

MEMBERS – To unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page.