July 31 | 10:45 am - 6:00 pm
Event: 2019 Multicultural Bootcamp
Looking for inspiration, strategies, and tools that can propel you through the churn of digital and technological disruption? The 5th annual Bootcamp has been designed to help you master what’s next in marketing while also giving you ideas and tips to “own your lane” and sharpen your professional narrative. The elements of this program shape a master class in leadership. Don’t miss it.
Keynote Address: Success is Intentional | 11:30AM
Success happens when you apply the decisions, resolve and action required to occupy the seat you want. In this session, we’ll share tips and strategies for seizing the role you desire. Whether you are longing to pick a lane or shift gears on your current path, this is powerful fuel for your journey.
Carla Hassan | Chief Brand Officer, Citi
Dara Treseder | CMO, Carbon
Infusing D&I Into The Corporate DNA | 12:10PM
Research indicates that the most successful companies of will be those that capitalize on the positive business potential of inclusion and diversity. Monotone organizations simply won’t resonate with the vibrant consumer communities they seek to engage. Learn what She Runs It is doing to advance inclusion and diversity in marketing, media and tech and hear how you can amplify our work.
Moderator: Lynn Branigan | President + CEO, She Runs It
Cecelia Nelson-Hurt | Assistant VP, Diversity & Inclusion, L’Oreal
Michele Prota | Global Board Member, Talent, Forsman and Bodenfors
Candi Castleberry Singleton | VP, Diversity Partnership Strategy, Twitter
LUNCH | Share and Compare | 12:50PM
She Runs It, He Gets It | 1:20PM
Advocacy and empowerment can often come from the most unexpected sources. Given the role that men play in the business of marketing, they have a lot of influence on the shape and face of an organization, and many male leaders are fierce advocates for women as leaders. In this session, male leaders and influencers will share their ‘aha!’ moments and personal stories that elevated them from apathy to action in the movement for gender parity and inclusion.
Moderator: Felicia Geiger | Director of Talent, Troika/Mission Group
John Ferenchak (Mentor) | Director, Global Accounts Sales Leader, LinkedIn + Ty Heath (Mentee) | Global Lead, Market Development, LinkedIn
Neelpa D’Sa (Mentee) | VP of Ad Revenue Forecasting, Nickelodeon Networks, CMT & TV Land, Viacom Ad Solutions & Peter Hallock (Mentor) | SVP of Pricing & Inventory, Nickelodeon Networks, CMT & TV Land, Viacom Ad Solutions
Gary J. Nix (Mentor) | Founder & Marketing Strategist, The BRANDarchist & Tamara Wilson (Mentee) | Digital Marketing Director, DPMnyc
Algorithmic Heroines | 2:00PM
The digital marketing ecosystem has a gender bias problem, but several innovators are shattering the digital barriers and re-writing the code of digital conduct. In this session, digital leaders share their boundary-breaking experiences and offer perspective on the new rules and realities that are reshaping marketing technology.
Moderator: Katrina Craigwell | Head of Global Employer Brand, Chase, J.P. Morgan
Sharona Sankar-King | EVP, Customer Strategy & Marketing/Advanced Analytics, Bain & Co.
Madelyn Machado | Talent Sourcer & Event Strategist, Microsoft Cleared Engineering Groups
Louisa Wong | COO, Carat USA
BREAK | 2:40PM
Fearless, Forgiving & Fabulous | 2:50PM
Dorinda Walker is an Inspirational Warrior, survivor community advocate and award-winning marketing executive who is Vice President at Prudential Financial, Inc. Defying childhood difficulties, Dorinda has based her career on expanding new business opportunities and financial education among diverse markets. In addition to remarkable life lessons, this fireside chat led by Carol Watson will give you new ideas for building meaningful connections to people from all cultures and backgrounds.
Moderator: Carol Watson | Sr. Director, Global Advisory Services, Diversity Best Practices
Tiffany Warren | SVP, Chief Diversity Officer at Omnicom Group/Founder & President, ADCOLOR
Mom Boss | 3:25PM
What’s that saying? “If you want something done right, give it to the busiest person you know.” And who’s busier than a woman with two full-time jobs: one in the office and one at home. What life-design principles and guidelines allow moms to own and execute, even while juggling a thousand things? These masterful moms will share their most effective life hacks, soul-saving strategies and tips for allocating time to what’s most important.
Moderator: Maria Teresa Hernandez | VP, Brand Partnerships, Mirriad
Jennifer DaSilva | President, Berlin Cameron
Michele Thornton Ghee | EVP, Business Development, Endeavor Global Marketing
Aaliytha Stevens | COO, Mother, Grandmother, SpotCo
*Additional Speakers to be announced
Spinning Chaos into Creativity | 4:00PM
Disruption has the capacity to paralyze some marketers and practitioners, while others thrive in the chaotic atmosphere. The rules of consumer contact are being rewritten, and this team of impassioned strategists and marketers are creating unique, first-class solutions in the midst of brand evolution, digital disruption and ambiguity. Learn how they are setting their brands up to succeed by engaging the next generation of consumers through 21st Century content and experiences.
Moderator: Deidre Smalls-Landau | Global Chief Cross-Cultural Officer, UM
Michelle Aragon | SVP, Business Solutions, MAGNA Global
Karla Davis | Sr. Director, Integrated Marketing & Media, Ulta Beauty
Daphne Leroy | VP of Strategy, Viacom Ad Solutions
Jezz Chung | Diversity & Engagement Lead, Anomaly
Cocktail Hour + Networking | 4:30PM – 6:00PM
*Tickets: Member: $155 | YE Member: $104 | Non-member: $258 | Corporate Partner (10 For Price of 8): $1240 (These ticket prices include Eventbrite fees).
MEMBERS – To unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page.