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While the more ‘mature’ players to the OTT space, like Amazon Prime, Hulu and Netflix have been setting themselves up for more integrated and interactive opportunities for brands, 2020 will see a slew of traditional content-creators entering the space a la Disney, NBCU. What will the future of advertising on OTT look like? Going above and beyond :15s and :30s, will brands begin to extend their media planning and spends towards more interactivity and/or immersion or will there be a…
While the more ‘mature’ players to the OTT space, like Amazon Prime, Hulu and Netflix have been setting themselves up for more integrated and interactive opportunities for brands, 2020 will see a slew of traditional content-creators entering the space a la Disney, NBCU. What will the future of advertising on OTT look like? Going above and beyond :15s and :30s, will brands begin to extend their media planning and spends towards more interactivity and/or immersion or will there be a continued focus on streamlining measurement?
Moderator: Paige Bilins | Chief Product Officer, Telaria
Lauren Benedict | VP, East Coast Sales, Hulu
Laura de Stefanis | Manager, Brand & Retail Advertising, Jaguar Land Rover
Nicole Giglio | SVP, National Video Investment, Spark Foundry
Lella Rafferty | VP Marketing, DAZN
AGENDA:
6:00PM | Registration Opens; Networking + Hors D’eouvres
7:00PM | Opening Remarks + Introduction of Our Moderator
7:05PM | Panel Discussion
7:20PM | Q & A
7:30PM | Closing Remarks; Networking Continues
8:00PM | Event Concludes
*Tickets: YE Member: $22 | Member: $42 | Non-Member: $68 (These ticket prices include Eventbrite fees).
**MEMBERS – To unlock your member access code, please sign into your She Runs It member account and enter your promotional code on the registration page.
**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.