Executive Class Connects

Executive Class Connects: Reading Cultural Signals with AI

AI is rapidly reshaping how marketing and advertising work, from how insights are gathered to how campaigns are optimized in the moment. Increasingly, understanding how to use AI is becoming a core leadership skill for marketers who want to make faster, smarter decisions and stay competitive in a changing landscape.

In this session, Executive Class members will explore how AI is influencing the way brands understand audiences, interpret cultural signals, and adapt campaigns as conditions change. Through practical examples and discussion, we’ll look at how leaders can move beyond the hype and begin integrating AI into everyday marketing decisions.

Participants will walk away with:

A clearer view of what AI can reveal about audience behavior
Ways to turn data into useful insights
Practical ways to start using AI in everyday marketing decisions

Led by Crystal Foote, founder of award-winning, Black- and woman-owned Digital Culture Group, this session will explore how AI and cultural insights are shaping modern marketing, and how leaders can navigate this shift with confidence.

Exclusive for Executive Class Members Only.