Executive Class Connects

Unlock the secrets to building powerful partnerships with your CFO during a fireside chat featuring Gary Bannett, Chief Financial Officer of The Channel Company, and Leslie Laredo, President of The Laredo Group.

Through thoughtful questions tailored for today’s media, marketing, and brand leaders, we will address:

• The key financial concepts and metrics that earn a CFO’s trust
• Communication strategies that lead to more focused, collaborative conversations
• Mindset shifts that turn budget discussions into business-building opportunities
• Proven ways to frame ideas in language CFOs value
• Common pitfalls to avoid when engaging finance leaders
• Essential questions every executive should ask to deepen CFO partnerships
• The evolving skill sets shaping the future of finance–business collaboration

Whether you’re preparing for your next leadership opportunity or looking to amplify your influence within your organization, this session offers actionable takeaways and practical advice from one of the industry’s top financial minds.

Join She Runs It for a dynamic hour designed to help you bridge the gap between creative ambition and financial strategy—and lead more productive, influential conversations with your CFO.

This event is for Executive Class Members only. If you would like to register, please reach out Cathryn Gonyo at cathryn@sherunsit.org.