Executive Class Connects Presents The Visibility Factor Presented by Mack McKelvey, Founder & CEO, SalientMG - She Runs It
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July 19 | 1:00 pm - 2:00 pm EDT

Executive Class Connects Presents The Visibility Factor Presented by Mack McKelvey, Founder & CEO, SalientMG

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Did you know that 81% of executives say that the CEO needs to have a visible public profile for a company to be highly regarded? Or that 45% of a brand’s overall reputational worth is based on its CEO’s reputation? And 89% of decision-makers said thought leadership is effective in enhancing their perception of an organization?

Those stats are from a 2021 LinkedIn/Edelman B2B Thought Leadership Impact Report and they underscore the value that Executive Visibility brings to a company. It’s not vanity, it’s what we call the Visibility Factor.

Mack McKelvey, Founder/CEO, SalientMG will join She Runs It on July 19th from 1-2 p.m. ET to discuss the two sides of Executive Visibility: Thought Leadership and Communications. For nearly 10 years, SalientMG has positioned dozens of women, people of color, LGBTQIA, and disabled executives as experts in their respective industries. Attendees will learn both the art and science of executive visibility and most importantly, how to get started.

About our Presenter:

Throughout her 20+ year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and market position for publicly traded and privately held technology companies.

In 2013, Mack founded SalientMG, a strategic marketing firm that specializes in go-to-market and executive visibility strategies and programs that create market and category differentiation for B2B technology companies. SalientMG’s clients have included Rovio, Etsy, Verizon, Starwood Hotels, ExecOnline, UberMedia, Ogury, Caesars Entertainment, Whitebox.

Prior to SalientMG, Mack was the Senior Vice President, Marketing; Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T.

Mack McKelvey is a startup tech advisor and investor, speaker, and business/industry awards’ judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. She is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP’s US Military Veterans Mentor Program. In addition, she is an investor in several companies, including a martech company which enables digital transformation in the QSR and Retail sectors.

Mack is a public advocate for diversity, inclusion, and representation in business, technology, and advertising. She is a contributor to Fast Company, Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation.

She previously served on the Advisory Board of Advertising Week Europe (UK), Women in Marketing (UK), Advertising Week NY; the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).

Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural “Mobile Women to Watch” by Mobile Marketer and she was a contributing author of Mobile Marketing for Dummies.

 

Details

Date:
July 19
Time:
1:00 pm - 2:00 pm

Venue

Virtual Event