Best of the Badass Bosses

This event is now sold out. Please contact mary@sherunsit.org to be added to the waitlist.

Las Jefas Edition

She’s daring, audacious, and kind—a force to be reckoned with—driven by corazón and resilience. She’s a badass jefa. And on Wednesday, October 9, during Advertising Week New York, She Runs It and TelevisaUnivision will feature and celebrate the Best of the Badass Bosses: Las Jefas Edition. This special event comes just as Hispanic Heritage Month is in full swing, celebrating the Latin powerhouses in our industry whose achievements and cultural roots continue to inspire and lead the way for other badass jefas.

Join us for an extraordinary panel where these trailblazing Latin leaders will share their innovative strategies, reveal their personal soft spots, and teach the skills that have defined their success. Discover how their rich cultural heritage—rooted in values like family solidarity, community spirit, and relentless pursuit of excellence—has shaped their journey and empowered them to become the leaders they are today.

Following the discussion, engage in a meaningful lunch with executive mentors, delving deeper into the unique factors that drive these leaders. We’ll conclude with a share-and-compare session from each table.

Please note: Due to an Advertising Week event taking place in the same building, an Advertising Week pass will not give you access to our event. A She Runs It issued ticket is required.

Moderator:

Donna Speciale, President of U.S. Advertising Sales and Marketing, TelevisaUnivision

Panelists:

Daisy Auger-Domínguez, Chief People Officer, Author & Advisor

Elena Cordero, Senior Director of Marketing, Johnson & Johnson GI Immunology

Stacie de Armas, Senior Vice President, Inclusive Insights, Intelligence and Innovation, Nielsen

Andrea Jenny, Senior Vice President, Investment, UM

Ileana Musa, Managing Director, Head of Sales, Morgan Stanley Private Bank

Executive Host Mentors:

Daisy Auger-Domínguez, Chief People Officer, Author & Advisor

Lois Castillo, Head of Diversity, Equity & Inclusion, Basis Technologies

Elena Cordero, Senior Director of Marketing, Johnson & Johnson GI Immunology

Stacie de Armas, Senior Vice President, Inclusive Insights, Intelligence and Innovation, Nielsen

Andrea Jenny, Senior Vice President, Investment, UM

Aubriana Lopez, Head of Data – Global Product Marketing, Samsung Ads

Ileana Musa, Managing Director, Head of Sales, Morgan Stanley Private Bank

Cris Rallo, Vice President of Sales, Paramount Advertising

Gillian Rudich, VP, Strategic Partnerships, TransUnion

Nidia Serrano, Vice President, Sales Marketing, SiriusXM Media

Donna Speciale, President of U.S. Advertising Sales and Marketing, TelevisaUnivision

Teresa Taveras, Senior Vice President, Customer Engagement, Mediaocean