IN-PERSON EVENT: Media Insights Breakfast

Marketing’s Greatest Disruptor (Hint: it’s NOT AI)

The industry’s biggest disruptor is NOT Artificial Intelligence. It’s people. The consumer population is shapeshifting and fragmenting at an accelerated pace. Gen Z controls a $360 billion purse in the US alone. The 65 and older population is growing faster than those younger. The multicultural population is set to become a majority by 2050. The 8-second consumer attention span keeps shrinking and is too often swallowed by endless scrolling and app jumping across multiple screens and devices. What’s a marketer to do? In an age where personalization and relevance are essential, but consumer privacy is sacred, brands have a LOT to navigate. Join this conversation during Advertising Week in NYC to hear how marketers are reaching people across devices, creating interactive ad experiences that don’t trespass on people’s privacy, leveraging all of the acronyms (AI, VR, AR, etc.) to make meaningful connections, and extracting the smartest data from the deepest lakes. 

Please note: Due to an Advertising Week event taking place in the same building, an Advertising Week pass will not give you access to our event. A She Runs It issued ticket is required.

Moderator:

Alyssa Meyers, Reporter, Marketing Brew

Panelists:

Jennifer Dass, Chief Transformation Officer, Initiative

Sue Morelli, Senior Director, Digital Strategy and Media Excellence, Gilead Sciences

Stacy Poritzky, Senior Vice President, Global Brand Strategy & Insights at American Express

Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, NFL

*More speakers to be announced.