The US is more racially and culturally diverse than ever before, with the multicultural population on target to become a majority of the overall population by 2050. The shifting numbers challenge the idea of “general market advertising” and puts new pressure on multicultural marketing to be increasingly relevant and reflective of the unique audiences it is trying to engage. How should brands adjust for the reality of a general market that is broadly diverse, and a growing number of diverse audiences that will ultimately comprise the general market? In this conversation, experts will unpack the paradox of marketing to an ever-shifting consumer population.
Moderator:
Pepper Miller, Recognized Black American Consumer Market Researcher, Thought Leader, Author, Storyteller
Pepper Miller, Recognized Black American Consumer Market Researcher, Thought Leader, Author, Storyteller
Speakers:
Tiana Conley, Vice President Global Portfolio Strategy, Mars
Francis Coyne , Brand & Culture, Redscout
Michelle McAlister, Senior Director of Marketing – Lay’s
