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Politics, Paris, and the (Solvable) Perplexity of Live Streaming
When it comes to video worthy moments, 2024 has been a year like no other. Sixteen days of Olympic competition in Paris with 329 medal events. A presidential election with historical pivots and unprecedented soundbites. How do all of these live experiences translate to a population with a pandemic-induced streaming addiction? The opportunity presented by live events in streaming is huge, but so are the technical challenges. How can broadcasters extract the full value of their content over the digital medium, and how can buyers realize the full potential of streaming for storytelling and performance campaigns? These and other challenges will be confronted during a conversation with problem solvers in tech, publishing, and the buying community in New York City at the Index Exchange office on September 24.
Moderator:
Michelle Fine-Smith, SVP, Global Consumer Partnerships, Variety
Panelists:
Katie Barrett, Head of Strategic Sales, LG Ad Solutions
Kalli Chapman, Vice President, Head of Paid Media and Content Strategy, Prudential Financial
Lara Koenig, Global Head of Product, MiQ
Caley Lewis, Vice President, Americas, Index Exchange
Jackie Perez, Director, Programmatic Sales, Spectrum Reach
In-Person Tickets
Member: $50 | Non-Member: $75 | Young Executive: $25
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