She Runs It at Cannes: Women in Commerce: How Females are Influencing the Fastest Growing Ad Sector

She Runs Its Presents Women in Commerce: How Females are Influencing the Fastest Growing Ad Sector

The Commerce Media ecosystem is exploding. Emarketer predicts a 22% increase in 2024 retail media spend … outpacing all other forms of advertising. As the market grows exponentially, it also becomes more complex with AI, augmented reality, live commerce, social commerce, voice assistants, chatbots, and other technologies reshaping the shopper journey. Join Criteo and She Runs It for an hour of illuminating conversation with women who are reshaping commerce. Two snackable sessions will be accompanied by lunch and networking.  

• SESSION #1 – The Future of CommHERS: As more women take the helm of commerce companies built by men, a new ecosystem is being born with more female influence – one where women link arms, negotiate collaboratively and work together toward mutual benefit. Hear from women leaders propelling the industry towards greater diversity, creativity, and success.

Speakers:

Jacquelyn Baker, CEO, Omnicom Commerce Group

Vanessa Carr, Senior Director, Advertising Marketing, DoorDash

Kristen DiCorleto, Head of Marketing, CVS Media Exchange

Katie Feffer, SVP, E-commerce, Advertising Product, Hearst

• SESSION #2 – A Look Inside Albertsons Media Collective: Hear from woman leaders Kristi Argyilan, SVP Retail Media at Albertsons Media Collective; and Sherry Smith, EMD, Americas at Criteo, who are on the front lines of taking retail into the future. Argyilan and Smith will discuss the challenges of modernizing retailer organizations and their advertising methods. And why now, more than ever before, partnership is the root of success.