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She Runs Its Presents Women in Commerce: How Females are Influencing the Fastest Growing Ad Sector The Commerce Media ecosystem is exploding. Emarketer predicts a 22% increase in 2024 retail media spend … outpacing all other forms of advertising. As the market grows exponentially, it also becomes more complex with AI, augmented reality, live commerce, social commerce, voice assistants, chatbots, and other technologies reshaping the shopper journey. Join Criteo and She Runs It for an hour of illuminating conversation with…
She Runs Its Presents Women in Commerce: How Females are Influencing the Fastest Growing Ad Sector
The Commerce Media ecosystem is exploding. Emarketer predicts a 22% increase in 2024 retail media spend … outpacing all other forms of advertising. As the market grows exponentially, it also becomes more complex with AI, augmented reality, live commerce, social commerce, voice assistants, chatbots, and other technologies reshaping the shopper journey. Join Criteo and She Runs It for an hour of illuminating conversation with women who are reshaping commerce. Two snackable sessions will be accompanied by lunch and networking.
Speakers:
Jacquelyn Baker, CEO, Omnicom Commerce Group
Vanessa Carr, Senior Director, Advertising Marketing, DoorDash
Kristen DiCorleto, Head of Marketing, CVS Media Exchange
Katie Feffer, SVP, E-commerce, Advertising Product, Hearst