As Q3 2024 comes into sharper focus, the pace and breadth of disruption is perpetually shifting gears. AI is accelerating … everything. Cookies are fading … for real. Consumers insist on personalization and technology is making it possible at scale. Marketers are grappling with massive amounts of data, an endless demand for content, and a complexity of platforms across which to engage their fans. Is anybody getting any sleep this year? Join She Runs It and a line-up of experts who are sorting the chaos and bringing order to the trends and transformations of the day.

Session 1: Marketing in the Maelstrom

As AI redefines the art of the possible, brands and their agencies are rewriting the textbooks (and the rulebook) on marketing success. Learn how the artisans are marrying technology and storytelling, wrestling data into submission, bringing content and culture into closer alignment, and navigating other forces that stand between brands and their consumers.    

Moderator: 

Sara Fischer, Media Correspondent, Axios

Panelists:

Hannah Diddams, SVP Global B2B Marketing and Creative Studios, Business Insider

Caroline Giegerich, Entertainment Marketing Conusultant, Daily Marauder

Mackenzie Price, PhD Director, Anti-Bias Initiatives, Dotdash Meredith

Doug Rozen, Chief Marketing Officer, Rokt

Session 2: The State of the Agency

Agency leaders and change agents will reveal how they are navigating the industry’s rapid-fire evolution, making strategic choices and embracing the disruptors that excite and challenge them. This session promises a deep dive into the thought processes and mind-maps of today’s top agency decision makers.

Moderator: 

Lindsey Elfenbein, VP, Global Summits and Strategic Partnerships, Variety

Panelists:

Kareem Bishara, Head of Marketing Strategy, Initiative 

Angelique Hernandez, VP & Portfolio Lead, Havas Play

Sarah Stringer, Global Chief of Innovation, dentsu Media

Katerina Sudit, Global Chief Growth Officer and Global Chief Media Officer, MRM Media

Agenda: 

Tickets:

Member: $95 | Non-Member: $150 | Young Executive: $50

*Eventbrite fees will be added to your total.