2023 Midwest Multicultural Bootcamp: Finding Your Path In Times of Uncertainty

Companies are having a hard time creating a culture with so much change. It is more important than ever to find your voice, create your path, speak up for yourself and your needs. 

She Runs It and our Midwest Equity, Inclusion, and Belonging Committee proudly present the 11th Annual Multicultural Bootcamp. Join us April 26th, from 1:00 pm-5:30pm CT, for an afternoon of inspiration, instruction, and networking as we seek to create change and shape corporate cultures that proactively invite people of color to join and succeed in our industry. Reserve your spot today.

Your in-person ticket includes a Cocktail Reception

1:30pm CT

Keynote: Mastering Uncertainty

Leadership looks easy when times are good, but some of the most enduring qualities are developed during rough patches: resilience, determination, empathy. Every leadership journey is punctuated by challenges, and this keynote speaker will inspire you to embrace and make the most of the hard times. Learn how uncertainty can unleash your most innovative solutions, fearless thinking, creative ideas, and the clearest path forward by learning the tips, tactics, and strategies that have propelled others to the top of their game.

Speaker:

Cheryl Grace, Chief Executive Officer, Powerful Penny

1:55pm CT

#Inclusive100: DEI: An Actionable Way Forward

Inclusion and diversity in the marketing industry have been an elusive quest, but in 2017 She Runs It convened a group of 11 companies and their leaders who agreed to use measurement, data, and honest dialogue to solve the problem. Five years later, the consortium – called #Inclusive 100 – has grown to 50 brands, agencies, publishers, and tech companies who are earnestly pushing toward progress. This session will reveal the results of the 5th annual #Inclusive100 survey, which is underpinned by the Seramount Inclusion Index. Leaders will discuss the progress they’ve made, the successful actions they’ve taken to move the needle, and the strategies they’ve deployed to break down persistent barriers.

Moderator:

Ronnie Dickerson Stewart, Founder & Chief Executive Officer, OhHeyCoach

Speakers:

Lois Castillo, Head of Diversity, Equity & Inclusion, Basis Technologies

Geraldine P. White, Chief Diversity Officer, Publicis Groupe

2:45pm CT

Interactive session

3:10pm CT

Fireside Chat: Women, Work, and What’s Next

For the second year in a row, women do not comprise 50% of the workforce in marketing, media, and tech: the 2022 #Inclusive100 study reveals that only 35% of the industry is female. As employers struggle to define the future of work, employees must weigh commutes, layoffs, lack of salary transparency, mandatory office hours, and fluctuating workplace cultures as they contemplate their careers. How can employers create an environment employees want to return to? Are things like hybrid office hours, salary transparency policies, and courageous conversations going to inspire Returnship? This conversation will explore the future of work for women.

Moderator:

Edna Uribe, President & General Manager, DOS Chicago, TelevisaUnivision

Speaker:

Nikki Newsome, Chief Culture Officer, Meta Chicago

Bonnie Smith, Senior Vice President, Group Account Director & Head of Vivi, Jack Morton Worldwide

3:45pm CT

Panel: Are You Culturally Creative? 

Culture-first creative wins the hearts and minds of consumers … delivering ad effectiveness and business outcomes. Brands that lean into cultural authenticity and inclusion are seeing a threefold increase in purchase intent and brand recall according to a recent Cultural Inclusion Accelerator report. How can marketers redesign their creative processes to infuse greater authenticity and inclusion in the development of their content and campaigns? Some experts have cracked the code and will share how to act with the intention to produce culture-first creativity.

Moderator:

Sara Goth, Vice President, Client Partnerships, My Code

Speakers:

Sindhuri Bhimavarapu, Lead Account Manager at Roundel, Media re-imagined by Target

Ana Karina Da Silva, Associate Creative Director, Doner

Natasha Stockton, Senior Manager, Content Strategy, Ulta Beauty

Jennifer Woods, Vice President of Growth and Member Services, AIMM

Maria Zavala, Media Marketing Strategy Manager, McDonald’s

4:45pm CT

In-Person reception begins/Virtual event concludes 

*Tickets

IN-PERSON Member Ticket: $95 | IN-PERSON Non-Member Ticket: $150 | IN-PERSON Young Executive: $50

VIRTUAL Member Ticket: $50 | VIRTUAL Non-Member Ticket: $100| VIRTUAL Young Executive: $25

*Eventbrite fees will be added to your total.

MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.

**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.

Event time is in Central Standard Time