Please Note: In-Person registration is now closed. If you would like to be added to the waitlist, please email: jamie@sherunsit.org. Virtual tickets are still available. 

Multicultural Bootcamp: Move it Forward: The Power of Impact and Change

The past two years have created a reckoning and an awakening … illuminating the need to drive greater impact for marginalized communities in our industry and our world. The 2022 Bootcamp has been designed to ignite and inspire an appetite and a roadmap for creating positive change. You will hear from leaders and game changers whose actions are accelerating representation, authentic storytelling, and new opportunities for diverse communities across their organizations. Through a series of speakers, panels, networking sessions, and interactive activities, attendees will learn what it takes to implement change at the individual and community levels.

Your in-person ticket includes Lunch & Cocktail Reception

Keynote: Do you Belong?

Which is more important? Belonging to a community or circle? Or being valued and respected by that community or circle? You might think the answer is “Both!”, and it does seem ideal to belong to a group that values and respects you. But what if belonging means embracing ideals or behaviors that aren’t authentic to who you are? In this conversation, two industry leaders (and long-time friends), discuss the questions: Can a person ever fully belong in a workplace where they are under-represented? How much of herself might she lose when trying to “fit in?” Don’t miss this riveting conversation which explores the courage to stand alone and the true meaning of belonging.

Speakers:

Judy Jackson, President, JLC Ventures

Carol Watson, Global Chief Inclusion Officer, BCW Global

Interactive Session

Promoting our sense of self-worth, the ability to determine our own choices, and the intent to influence social change for us and for others is the key to self-empowerment. 

We will dedicate this time to gain insights from each other by sharing personal and professional stories on representing our interests and achievements in a self-determined way and discussing ways to create a positive impact within our organizations.

Fireside Chat: Securing a Seat at the Table & Empowering Others to Join

With great power comes great responsibility, and no one knows that better than those in the C-Suite. In this session, we’ll hear stories from game-changing executives who have made it to the top, and learn how they’re using their influence to drive meaningful change in their organization. Building a more inclusive environment is no easy feat, but our panelists know that inclusivity is rooted in action – and they’re taking steps to not only open doors for diverse talent but setting a place for them to take their own seats at the table.

Speakers:

Walter Geer, Chief Experience Design Officer, VLMY&R

Sara Guillermo, Chief Executive Officer, IGNITE

Christena J. Pyle, Chief Equity Officer, Americas, dentsu

The gender pay gap persists, and it is particularly wide for Latina Women. The stunning fact is that they earn 57 cents for every dollar earned by white, non-Hispanic men, which means they must work 21 months to make the equivalent of a white man’s yearly earnings. As we recognize Latina Women’s Equal Pay Day on December 8th, join She Runs It & the Midwest Equity, Inclusion, and Belonging Committee, for an enlightening series of conversations that provide insight into the problem while focusing on actions and strategies that can help deliver greater equity in salary and more.

Speakers:

Claudia Romo Edelman, Founder, We Are All Human

Elba Intriago, VP, Group Account Director, Walton Isaacson

Jessica Torres Soto, SVP, Head of People, Civic Entertainment Group

Panel: Breaking Down Barriers to Effective Multicultural Marketing

The discourse around multicultural marketing has evolved, and now more than ever, brands are expected to go beyond the bare minimum to not only reach and engage diverse audiences – but authentically represent them too. Panelists will share their insights on campaign successes and failures and discuss what can be learned from both sides of the camera.

Speakers:

Jordan Cardinale, Vice President, Brand Strategy + Digital Platforms, Nickelodeon

Verna Coleman, Brand Marketing, Brand Studio, Google

Mackenzie Price, Director, Anti-Bias Initiatives, Dotdash Meredith

Esperanza Teasdale, Vice President & General Manager, PepsiCo

*Tickets

IN-PERSON Member Ticket: $95 | IN-PERSON Non-Member Ticket: $150 | IN-PERSON Young Executive: $50

VIRTUAL Member Ticket: $50 | VIRTUAL Non-Member Ticket: $100| VIRTUAL Young Executive: $25

*Eventbrite fees will be added to your total.

Please note: A Vaccination Card and Valid ID will be required to enter

MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.

**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.

Event time is in Eastern Standard Time