Tuning In: Navigating the Everchanging CTV Landscape
The massive paradigm shift in content consumption ushered in by Covid has shown no signs of waning. In fact, according to WARC, CTV adspend is growing so dramatically the forecasters can’t even keep up with spend predictions. The increasing CTV demand is accelerating the need for new measurement, data and supply, while companies race to join forces through partnerships and acquisitions to wrestle for leadership in the space. As the battle for audiences across streaming services continues in 2022, how should marketers approach CTV? What will the future of OTT look like? Join She Runs It and our Midwest Leadership Development Committee to unpack this disruptive and dynamic area of media and then enjoy some networking!
Moderated by:
Panelists:
Tracie Maffei, SVP, Healthcare and Diversified Consumer Services, Disney Ad Sales
Diane Sayler, Director of Experience Planning, Kellogg’s Salty Snacks
IN-PERSON Attendees: A proof of vaccination and ID will be required for entry.
Virtual Attendees: Please note that the virtual programming will begin at 7:25pm ET/ 6:25pm CT.
*Tickets: IN PERSON: YE: $20 | Member: $30 | Non-Member: $50
(In-Person ticket sales end on June 21, 2022 at 12pm CT. No In-Person tickets will be sold past that point)
*Tickets: VIRTUAL: YE: $15 | Member: $25 | Non-Member: $50
(Virtual ticket sales end on June 23, 2022 at am 1pm CT)
*Eventbrite fees will be added to your total.
MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.
**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.
This Event time is in Central Standard Time
