Event: Leadership Breakfast

Marketing in a high tech world: the new realities of the 21st Century Marketer

By all accounts, 2018 was the year the CMO spent more on technology than the CTO. Many predicted, but no one assessed the impact. Until now. During Advertising Week, She Runs It is hosting a group of marketing execs who will talk about how their roles have expanded to include oversight of martech and new tech, while navigating the pipelines that deliver data and the business tools and skill sets that transform the data into insights and powerful stories. Learn how they have redefined their jobs, teams, org structures, industry partnerships, agency relationships and marketing strategies. This conversation will feature modern marketers and leaders who will share the tips and tools they use to reach the elusive, all-digital, connected and tech-empowered consumer.

Speakers: 

David Gelles | Corner Office Columnist, The New York Times (Moderator)

Kaydee Bridges | VP, Digital & Social Media Strategy, Goldman Sachs

Alison Orsi | VP, Performance Marketing, IBM

Stephanie Stopulos | EVP, Managing Director, Starcom

Dara Treseder | CMO, GE Ventures

7:45AM: Breakfast & Networking Reception

8:20AM: Introduction by Karen List, Executive Director, The New York Times

8:25AM: Opening Remarks by Lynn Branigan, President + CEO, She Runs It

8:30AM: Sponsor Remarks by Nicole Matthews, VP Marketing, MiQ

8:35AM: Introduction of Moderator, David Gelles, Reporter, The New York Times

8:40AM: Panel Introduction & Discussion

9:10AM: Audience Q&A

9:25AM: Closing Remarks

9:30AM: Program Concludes

*Tickets: Member: $99 | Non-member: $155 | Row of 5: $775 (These ticket prices include Eventbrite fees.)

Members – To unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page.