Media Insights Breakfast: Platform Wars: How Brands Are Leveraging Social Platforms to Win Customers and Market Share

Social platforms are no longer a supporting channel in the marketing mix—they’re high-stakes playing fields where brands compete for cultural relevance, customer loyalty, and share of wallet. As innovation explodes across established giants like TikTok, Meta, and YouTube—and rising challengers like Threads, Bluesky, and Substack—the question becomes: who’s winning?

This session explores how brands are navigating the evolving platform landscape to expand creativity, build deeper connections, and deliver measurable ROI. We’ll unpack how platform-native storytelling is accelerating brand growth, and examine the trade-offs between authenticity on emerging platforms and the scale and targeting muscle of legacy ones.

Is it easier to stand out where the rules are still being written, or where the algorithms already know your audience? Join us for a fast-paced conversation about the strategies shaping the next era of brand marketing—and how to stay ahead in the ever-shifting battle for attention and engagement.

Alyssa Bernstein, SVP, Corporate Communications, TelevisaUnivision

Neala Brown, SVP Strategy & Insights, Teads