Media Insights Breakfast: Media in the Pay-for-Performance Era

What if media could be held even more accountable for concrete business results? Not just impressions, clicks, or ROAS? As marketers face growing pressure to prove the value of every dollar, their agencies, measurement partners, and platforms are rethinking how media is bought and measured. This session explores the evolution of outcome-based media, where success is increasingly tied to what matters most to the business: from sales and subscriptions to store visits, customer value and profit. We’ll discuss what it takes to make this model real, from new commercial agreements and better measurement to the growing role of AI, both in optimizing outcomes and creating new advertising opportunities that deliver measurable returns. Join us on October 6 during Advertising Week New York to learn about what comes next for media accountability and whether outcomes can ultimately be guaranteed.

Moderator
Michelle Fine-Smith, SVP, Global Consumer Partnerships, Variety

Speakers and location to be announced.