Multicultural Bootcamp

Empowered by Culture, Driven by Purpose

She Runs It invites you to an uplifting half-day Multicultural Bootcamp that shines a spotlight on the transformative power of culture-first marketing. Shaped by the Southeast Equity, Inclusion & Belonging Committee, this experience will bring together bold voices from across brand, media, and creative industries – leaders who are redefining how inclusion, equity, and authentic storytelling win trust, inspire loyalty, and drive growth.

Through a powerful keynote, a candid panel discussion, and an interactive peer exchange, you’ll gain meaningful insights, real-world examples, and practical tools you can put to work the very next day. The conversations are being curated to focus on building momentum, sparking collaboration, and empowering you to lead inclusively in an industry that never stands still.

Join a community of professionals who are as deeply committed to purpose as they are to performance, and walk away with fresh connections, renewed energy, and a clear vision for the impact you can create.

Registration & Networking
Start your day by connecting with industry colleagues over coffee and conversation. Build new relationships and set the stage for the day.

Keynote: The Power of Inclusive Leadership
A leading voice in inclusive leadership will kick off the Bootcamp with a dynamic keynote on diversity, authenticity, and gender equity. The session will frame how inclusive leadership fuels stronger teams, delivers brand growth, and opens new opportunities for impact.

Culture Is the New Mainstream: The State of Multicultural Marketing Today
As the global population diversifies, multicultural marketing becomes an increasingly vital business objective. This panel of brand leaders and experts will highlight what’s working and reveal what’s not in reaching underrepresented communities. Hear how culture-first strategies, equitable investment, and authentic storytelling build brand relevance, consumer trust, and lasting growth.

Share & Compare: Turning Insights into Action
In this interactive session, attendees will reflect on the day’s takeaways and discuss how to put insights into practice. Guided prompts will fuel honest dialogue, peer sharing, and idea exchange, closing the gap between inspiration and practical application.