Multicultural Bootcamp: Resilient DEI:  Preserving the progress, the narrative and your peace

1:30PM ET

Resilience and Resolve

Faced with equal measures of obstacles and opportunity, it’s essential to protect the hard-fought strides that have been made in Diversity, Equity, and Inclusion (DEI), while also continuing to push for growth. This inspirational keynote will focus on resilience in action, and how stakeholders can protect their progress, sharpen their narratives, and preserve their personal peace in the journey toward progress.  We will delve deep into the strategies, mindsets, and heart work necessary to sustain and expand the impact of DEI initiatives.

2:00PM ET

Fight the Fatigue: DEI Needs More Energy Now than Ever                                                    

DEI initiatives have been losing momentum …. at exactly the wrong time. Population shifts are accelerating rapidly, and the day is in sight when the US will become majority-minority. As the population becomes more multicultural, the need for brands to connect authentically with diverse audiences grows exponentially, and companies that nurture diverse workforces and workplaces will have a keen advantage. What will happen to those who don’t? Join us for an insightful discussion on the perils of scaling back DEI resources and commitments in this pivotal age. Explore innovative approaches to sustaining and strengthening DEI efforts, providing support to leaders, employees, and managing up during a difficult climate.

3:00PM ET

#Inclusive100: Measurement Means Movement

Seven years after launching the industry’s first DEI measurement tool with Seramount, She Runs It funded and co-created the Marketing, Media and Adtech Inclusion Index in 2023. It was informed by the #Inclusive100 consortium conversations, and designed to focus on issues that are most important to our industry. In this session, the results of the first Marketing, Media and Adtech Inclusion Index will be revealed with a focus on best practices and repeatable actions that companies can embrace in their journey toward DEI progress. Find out why 17 companies made the index in 2024, and take those lessons back to work with you after the Bootcamp.

3:30PM ET

See It. Hear It. Be It. Multicultural Visibility in Media

As the consumer population moves toward majority minority, marketers must prioritize diversity and inclusion at every level—from the faces we see in front of the camera to the voices and talents shaping the creative process and making media decisions behind it. In this panel conversation, industry stakeholders will discuss successful strategies for maintaining visibility and authenticity in all aspects of advertising and marketing, ensuring that every campaign and every piece of content reflects a rich tapestry of faces, voices, identities and perspectives of the population at large.

4:10PM ET

Momentum in Motion (Putting the lessons to work)

Words inspire and conversations motivate, but action is the most important outcome of the Multicultural Bootcamp. The afternoon concludes with a workshop that will teach you how to take the day’s lessons and learnings out of the building and into your interactions with colleagues and communities. Through role-playing, ideation, and activities, you will walk away with inclusive language, bite sized actions, renewed energy, and other components of a DEI “playbook” that will help you implement tactics and strategies proven to work.

5:00PM ET

Cocktail Reception

*Speakers to be announced