Night of Networking Unplugged: AI Beyond the Buzzwords

Nobody’s asking what AI is anymore. But there’s still plenty of head scratching as people consider how to harness its potential.

She Runs It is assembling savvy leaders from brands, agencies, platforms, and technology companies for a candid look at how AI is transforming media planning and buying and being successfully deployed across the broader marketing ecosystem today. From AI-assisted planning, reporting, and optimization to agentic workflows and automated decision-making, we’ll separate real-world adoption from shiny-object syndrome.

What’s delivering measurable business impact? Where are media teams finding efficiencies? Which buying and planning decisions are we comfortable turning over to AI, and where is human judgment still critical? Are we moving toward truly agentic media buying? And as platforms evolve from execution tools into smart partners, how are organizations balancing automation with transparency, accountability, and client trust, and preparing media professionals with the skills they’ll need for what comes next?

Whether you’re just getting started or looking to advance your AI acumen, this discussion will provide practical use cases, lessons learned in the trenches, common pitfalls to avoid, and actionable advice you can take back to work when you leave.

Speakers

Jessica Jorsch, Global Digital Media Lead, Mars
Michelle Niblock, Global Media Lead – McDonald’s, Publicis
Claire Wyatt, GM, Business Development, The Trade Desk

More speakers to be announced!

Can’t make it in person? Members, log in to stream for free!

The event will be streamed from 6:00pm ET. Learn how to stream here.