Night of Networking Unplugged: Winning in Social Media – What Works Now

Social media isn’t just a place to post anymore. It’s where brands seek attention, culture, and customers every day, and it’s becoming the most competitive arena in modern marketing. Add AI into the mix, and the landscape starts to feel like the wild, wild west: platforms are constantly shifting, new ones pop up overnight, and content is being created faster than ever.

So where should brands place their bets?

At Night of Networking Unplugged Detroit, brand leaders will share how they’re navigating this increasingly fragmented and fast-moving ecosystem. From deciding which platforms drive which outcomes to balancing creator partnerships with the audiences they’ve carefully curated, we’ll unpack how leading brands show up without losing authenticity and clarity.

Join us to learn how marketers evaluate emerging platforms, when experimentation actually pays off, and what it takes to break through in an algorithm-driven world where relevance is required but also at risk. You’ll hear practical insights, candid perspectives, and real-world examples from execs shaping the future of social.

Moderator

Jocelyn Hudak, Senior Director, B2B Content and Digital Marketing, SiriusXM Media

Speakers

Jenna Frye, Social Media Director, 5-hour ENERGY

Sarah Holm, Head of Strategy & Operations- Editorial & Content, General Motors 

Toni Morris, Senior Manager, Brand and Campaigns, Domino’s

Emma Nye, Director of Social Media, Detroit Tigers

Can’t make it in person? Members, log in to stream for free!

The event will be streamed from 5:30pm ET. Learn how to stream here.