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How do brands stay relevant when consumers have more choices, channels, control, and clutter than ever before? In today’s media landscape, earning attention is only the beginning. The real challenge is understanding how people move across platforms, signals, and moments, using intelligence to make smarter decisions.
From streaming and social to retail media, search, and emerging technologies, consumers are discovering brands in entirely new ways. The brands that succeed are those that harness AI, data, and the right technology to anticipate shifting behaviors, connect media across channels, and create experiences that give them a competitive edge.
Join She Runs It and LG Ad Solutions for a conversation hosted by WPP Media on what it takes to redefine relevance. Together, we’ll explore how brands are using AI-powered intelligence, strategic partnerships, and integrated media to adapt to evolving consumer expectations and accelerate growth.
Moderator
Michelle Fine-Smith, SVP, Global B2B Partnerships, Variety
Speakers
Jessica Brown, Executive Director, Partnerships & Marketplace, WPP Media
Nadia Carta, Global Head of Agency, Google
Ashley Gudowitz, Managing Director – Agency Holdco, LG Ad Solutions
Florina Manusis, Executive Director, Head of Integrated Media, Estée Lauder Companies
The event will be streamed from 6:00pm ET. Learn how to stream here.
Adding this event to your calendar does not register you for the event. Registration is still required.
Member Ticket
$50Non-Member Ticket
$80Young Executive Ticket
$35MEMBERS – To unlock your member access code, please sign into your She Runs It member account and enter your access code on the registration page. By registering for this event you are agreeing to our Event Terms & Conditions