Night of Networking Unplugged: Dealing with the Data Deluge

Dealing with the Data Deluge

Marketing increasingly runs on data, but the endless sources and streams create incredible opportunity and paralyzing complexity. As the data ecosystem grows more complicated, brands and agencies need to navigate an increasingly muddled landscape of terms, tools, partners, and applications. In this session, we’ll dive into the critical questions: How are brands leveraging partnerships with data platforms? What’s the final word on brand measurement and attribution? How can marketers maximize data while also addressing stricter privacy regulations? Real-world examples from leaders in data-driven innovation will reveal how to mine actionable insights without drowning in data.

Moderator

Melissa Berger, Chief Solutions Officer, Digitas

Panelists 

Jena Hess, Director, MarTech and Customer Data, McDonald’s

Caitlin Kirchner, Senior Director, Data Partnerships, The Trade Desk

Quinn Nelson, Director, Partner Solutions Group, Target (Roundel)