Event: NY Multicultural Alliance Bootcamp- Take Charge Now: When Passion Meets Purpose - She Runs It
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July 25, 2018 | 11:30 am - 6:00 pm UTC

Event: NY Multicultural Alliance Bootcamp- Take Charge Now: When Passion Meets Purpose

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Join us for our 4th annual Bootcamp event!

On July 25, we invite you to tap into the “fire inside.” Bootcampers will benefit from the wisdom and experience of fellow travelers who will translate the vision of change from the C-Suite to the ground troops. Leaders and influencers of diverse backgrounds … from across industries … who have married passion and purpose in pursuit of their goals will share strategies to navigate change and take control of their journey.

Enjoy an afternoon of informational sessions, Q&A and networking—providing a roadmap to help you Take Charge Now.

{11:30am – 12:30pm} | Chow and Chew: Arrive early for lunch & orchestrated speed dating conversations with She Runs It community members. This networking session is designed to quickly introduce you to several new friends and alliances.

Part 1

{12:35 – 1pm} | Tap Into The Fire Inside | Featuring Pam El, CMO, NBA 

  • Fast Company just named Pam one of the Most Creative People of 2018, and she is an artist at inspiring people to get on their feet and take action. Join this high energy session to unleash your own passion and potential.


{1pm -1:35pm} | Journey to the C-Suite | Featuring Sheila Buckley, Business Insider (Moderator)

  • Helen Lin, Chief Digital Officer, Publicis Media 
  • Sheila Marmon, CEO, Mirror Digital 
  • The road to the C-Suite demands equal doses of capability, tenacity and creativity. This curated conversation will illuminate the strategies employed by two women who have taken up residence at the top of the corporate ladder. Learn how they seized opportunities and broke through barriers along the way.


Part 2

{1:50 – 2pm} | What Gets Measured Gets Done | An overview of the Inclusion and Diversity Accountability Consortium (IDAC) from Carol Watson, Senior Director, Global Member Engagement, Diversity Best Practices 

  • The marketing and media industry has long proclaimed a desire to achieve a workforce that is reflective  of the global population, but after years of diversity pledges and proclamations, very little progress has been made. IDAC is a measurement-based initiative (launched by She Runs It and Diversity Best Practices), that requires corporate leaders to replace good intentions with hard data and trackable action. To date, the Consortium has attracted major marketers, publishers, industry organizations and agencies. But not nearly enough of them. Carol Watson is on a mission to stop admiring the problem and start fixing it. Join this session to learn how meaningful change might finally be possible.


{2 – 2:35pm} | Champions On The Front Line | Featuring Carol Watson, Senior Director, Global Member Engagement, Diversity Best Practices (Moderator)

  • Patty Kim, Director, Talent Acquisition, Conductor Inc.
  • Ed Frankel, SVP, Director of Talent Acquisition, Omnicom Health Group 
  • Judy Jackson, Global Chief Talent Officer, Wunderman 
  • God-Is Rivera, Director, Inclusion and Cultural Resonance, VML 
  • In this panel, the leaders on the front line of diversity in our industry will discuss the barriers, heartbreaks, challenges and champions that define the fight for inclusion and diversity in our industry. Join this conversation to turn inspiration into perspiration and learn lessons that you can take back to your office and on your career journey.


{2:45 – 3:20pm} | Live Your Authentic Self | A Conversation with Malik Yoba

  • Deidre Smalls-Landau, EVP, Global Chief Cross-Cultural Officer, UM
  • Malik Yoba, Actor. Writer. Producer. Director. Activist. 
  • Actors are skilled practitioners of transformation and on a daily basis take on new personas, practice new expressions and channel new energies.  However, how does an artist lean on purpose and leave a legacy of impactful work.  Malik Yoba works to not only integrate himself within relevant stories, but also works to create authentic and compelling content that moves the needle for social justice.  As Brand leaders and influencers, we also have the power to follow  our passions and align ourselves to projects that hit on important issues of today. Join this intimate conversation with Malik as he shares his personal testimony of how he’s navigated the waters of Hollywood, propelling himself as a respected influencer and voice for America.


{3:30 – 4:05pm} | Women on Fire | Featuring Sharon Napier, CEO, Partners & Napier (Moderator)

  • Francine Tamakloe, Associate, AMP Development Program, Spotify
  • Yai Vargas, Founder, The Latinista
  • Dara Marshall, Global Client Lead, Wunderman 
  • The road to career success is paved with huge victories, small wins, smart bets and unforeseen opportunity. In this session, you will hear from warrior women as they discuss their approach to career transitions: taking risks, accepting help, bandaging wounds, capitalizing on opportunities and performing side hustles while never, ever taking their eyes off the prize


{4:05 – 4:30pm} | Budgeting Bootcamp 

  • Featuring: Shannon McLay, CEO, The Financial Gym
  • Budgets are like diets, no one wants to be on one, but just like there are a number of ways to diet, there are a number of ways to budget. In this session, Shannon will share her favorite apps and websites to help you plan your goals. Join this high intensity money workout and learn why budgeting is actually the most liberating way to improve your financial health.


{4:30 – 5pm} | Closing with Cocktails 


Ticket: Member: $78 | Non-member: $104 | 10 Ticket Bundle (for the price of 8): $840

(These ticket prices include Eventbrite fees.)

Members – To unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page. 

  • Host & Lunch Sponsor


July 25, 2018
11:30 am - 6:00 pm UTC


3 Columbus Circle | Town Hall
New York, NY 10019 United States
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She Runs It
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