May 20, 2019 | 1:00 pm - 6:00 pm UTC
Event: What’s Hot in Marketing, Media and Tech
For the marketing industry, the word of the year in 2019 is CONTROL. Consumers continue to create their own media menus, marketers are taking more capabilities in-house, people are deciding how much data they want to share and #metoo continues to shape the stories that bring brands to life (and the leaders who create them). Join us on May 20 to learn how brands and agencies are navigating the new realities of marketing and the relentless pace of change.
Futurist: Janet Balis | Partner, Global Advisory Leader for Media & Entertainment and Americas Marketing Practice Leader, EY
This year’s tracks include:
Track 1: Consumer Control is Over the Top
Consumers are enjoying absolute freedom of choice when it comes to selecting sources of entertainment & media. Viewers are increasingly opting to cut the cord or bundle options (e.g. live TV with Netflix, Amazon, HBO, Hulu), giving rise to a new hybrid of OTT + Linear TV consumption. This panel will discuss how marketers and media buyers are navigating the shift to streaming: how they’re addressing the opportunities and challenges of OTT and how it fits into the ever-changing TV landscape.
Moderator: Kerry Flynn | Reporter, Digiday
Maureen Bosetti | Chief Investment Officer, Initiative
Jill Cress | CMO, National Geographic
Marissa Jimenez | President, MODI Media
Track 2: Marketing to the Future Consumer
The #MeToo movement has created heightened sensitivity and created new opportunities for marketers, agencies & media platforms. We have entered an unprecedented era of social awareness that encourages the marketing ecosystem to champion equality and to celebrate the essence of humanity. Panelists will discuss the new rules in marketing to men & women, and share examples of campaigns that are illustrating those trends.
Moderator: Rachel Lowenstein | Partner, Associate Director, Mindshare North America
Colleen Conkling | Sr. Director Brand Marketing & PR, Bonobos
Jaime Kalfus | CMO, ADP
Sophie Kelly | SVP North American Whiskeys Portfolio, Diageo
Sarah Personette | VP Global Client Solutions, Twitter
Track 3: Taking It Inside
The trend of marketers creating in-house agencies is exploding–with 78% reporting some form of in-house team. The trend is blowing up our traditional ways of working. This panel will examine the disruptive impact we are experiencing across all aspects of the agency/brand ecosystem—from media planning and buying to creative & production. During this open dialogue, executives and decision-makers on all sides of this trend will come discuss the benefits and hidden landmines of in-housing.
Moderator: Lindsay Stein | Editor, Campaign
Kasha Cacy | Global CEO, Engine
Andrew McKechnie | SVP, Chief Creative Officer, Verizon 140
Elke Phillips | Digital Media Manager, Prudential Financial
Track 4: Direct To Consumer: A New Conversation
A new crop of brands has captured the imagination of the consumer population – and unlike traditional brands, they made their debut to the world within a feed- not a traditional :15/:30 spot on TV and certainly not on a shelf. Brands like Warby Parker, Away, Casper and other challenger brands are interacting with consumers in a new, personalized way that’s not only shifted shopper’s expectations, but also has legacy brands thinking twice about how to best engage with customers. A recent survey suggested that 81 percent of the consumer population plans to purchase one of these brands in the next year, so it’s conceivable that these upstarts are going to be tomorrow’s power brands. Will legacy brands start to mirror the DTC approach, or will the newbies embrace traditional strategies? Both have taken pages out the other’s play book, creating a new value exchange with consumers. This session digs into the interplay that exists between traditional and new brands and the conversations they are having with people.
Moderator: Helen Lin | Chief Digital Officer, Publicis Media
Charlotte Cho | Co-Founder & Chief Curator, Soko Glam / Founder, Then I Met You
Oisin Hanrahan | Co-Founder & CEO, Handy
Blake Lyon | Head of Business Development, Red Antler
Minjae Ormes | CMO, Visible
*Additional panelists & more details to come!
1:00PM | Registration Opens, Networking
1:45PM | Keynote
2:10PM | Panel 1: Consumer Control Is Over The Top
2:35PM – 2:50PM | BREAK
2:50PM | Panel 2: Marketing In A #MeToo World
3:20PM | Panel 3: Taking It Inside
4:00PM – 4:15PM | BREAK
4:20PM | Panel 4: Direct To Consumer: A New Conversation
4:50PM | Networking Reception
6:00PM | Event Concludes
*Tickets: Member: $181 | Non-Member: $257 | Row of 9: $2313 (These ticket prices include Eventbrite fees.)
MEMBERS – To unlock your member pricing promotional code, please sign into your She Runs It member account and enter your promotional code on the registration page.
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