VIRTUAL EVENT: 2021 Roast of Carla Hassan, CMO, Citi - She Runs It
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April 7, 2021 | 5:00 pm - 6:30 pm EDT

VIRTUAL EVENT: 2021 Roast of Carla Hassan, CMO, Citi

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Carla Hassan. Global citizen. Mom to a warrior princess. Champion for girls. Change agent. Neat freak. Karaoke performer. Sneaker head. And now, roast receiver! On April 7th, an army of Carla’s closest friends and colleagues will share stories and insights about what truly makes this Citi CMO tick. Join us for a night of virtual laughter, friendly prodding, and tender taunting as we celebrate an industry leader who truly Runs It.

Carla’s Roasters Include:

  • Tariq Hassan, CMO, Petco
  • Morgan Flatley, Global Chief Marketing Officer and Digital Customer Experience Officer, McDonald’s
  • Shelley Haus, CMO, Ulta Beauty
  • Andrea Zaretsky, CMO, E*TRADE
  • Kristen Lemkau, Chief Executive Officer, U.S. Wealth Management, JP Morgan Chase & Co
  • Linda Boff, CMO, GE
  • Carolyn Everson, VP Global Business Group, Facebook
  • Tina Davis, Managing Director, Brand Management, Global Marketing Team, Citi
  • Kenny Mitchell, CMO, Snap Inc.
  • Musa Tariq, CMO, GoFundMe
  • Steven Wolfe-Periera, CEO, Encantos
  • Michael E. Kassan, Chairman & CEO, MediaLink
  • Melinda Cheng, Video Strategy Lead, Google/YouTube
  • Patty Sachs, EVP, Global Groupe Client Lead – Citigroup, Publicis Groupe
  • Pam Kaufman, President, Global Consumer Products, ViacomCBS
  • Shelley Zalis, Founder & CEO, The Female Quotient
  • Ross Martin, President & CXO, Known
  • Antonio Lucio, Global Chief Marketing Officer & DI&E Advocate
  • Nikki Darden, Head of Global Integration & Culture, Citi
  • Samiya Hassan, Carla’s Niece and Communications & Development Consultant, Education For Employment
  • Jennifer Lowney, Head of Business and Corporate Communications, Citi
  • Ryan Djabbarah, Head of Sports Marketing & Sponsorship Governance, Citi
  • Ed Skyler, EVP for Global Public Affairs, Citi
  • Laura Molen, President Advertising Sales & Partnerships, NBCUniversal
  • and more…
*Tickets: YE: $25 | Member: $50 | Non-Member: $100


Early registrants will receive a Carla Roast Kit in the mail – make sure to provide your
mailing address when you RSVP.

MEMBERS – To unlock your member pricing, please sign into your She Runs It account and enter your Access Code on the registration page. 


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  • Green Room Sponsor

  • DJ Sponsor


April 7, 2021
5:00 pm - 6:30 pm EDT


She Runs It
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