January 26 | 3:00 pm - 4:00 pm EST
VIRTUAL EVENT: 2021 Water Cooler Convo
With nearly 300 streaming services to choose from, and the pandemic continuing to keep viewers at home, the saturation of streaming video services has reached an all-time high. Heading into 2021, 61% of US households subscribe to two or more streaming video services. To feed consumer’s voracious appetite for content, Disney announced plans for 22 Marvel and Star Wars projects in the coming year, with a goal to nearly triple its 86 million subscriber-base by 2025. Will post-pandemic demand continue to expand or will the streaming wars wane in 2021? How has the shift in consumer behavior impacted the marketing business in Streaming TV?
Moderated by She Runs It Board Member, Maria Weaver, President, WEA of Warner Music Group, join Lauren Benedict, Vice President, Addressable Sales, Disney Media and Entertainment and Julie DeTraglia, Senior Vice President Research, Insights and Analytics, Disney Media and Entertainment, as they share with the She Runs It community their insights and predictions for streaming in a post-pandemic world.
YE Members: $10 | Members: $15 | Non-Members: $20