What’s Hot in Marketing 2021

The crises of 2020 upended every aspect of the consumer journey, disrupting the way people work, play, explore, consume, and transact. The post-pandemic world brings new challenges and opportunities as people move around the planet, cookies disappear, privacy becomes paramount, and new consumer habits take hold. She Runs It has programmed this session to put a sharp focus on what’s new and next in connecting brands to consumers who are more discerning, demanding, and determined to take control of what and how they do, watch, and buy.

Opening sponsor remarks: Courtney Caldwell, Senior Director, Advertiser Solutions, PubMatic

Forewarned and Foretold: Rishad’s Roadmap

Most pre- and post-pandemic trends and outcomes were long-ago predicted by Rishad Tobaccowala, author, speaker and diviner whose provocative talks inspire people to see, think and feel differently about how to grow themselves, their teams and their businesses. Companies and organizations frequently rely on his 40 years of global learning and wisdom, including Google, Square, Teladoc, Twitter, Walmart, CVS, Reckitt, and many others.

Author of “Restoring the Soul of Business: Staying Human in the Age of Data”, Rishad believes that the economic recovery from Covid will demand “a great reinvention … every bit as pervasive and powerful as from the Great Recession.” Tune in to Tobaccowala for his droll and honest advice on navigating 2021 and beyond.

Keynote:

Rishad Tobaccowala, Author, Restoring the Soul of Business & Senior Advisor, Publicis Groupe

As the Cookie Crumbles

Google is going to kill cookies by 2022, joining Safari, Apple, Firefox, and Microsoft in a commitment to stop stalking people as they move around the internet. And ‘no cookies’ means no tracking, no targeting, and no personalized messaging. Right? For organizations that have prepared for the departure of the cookie, personalized consumer experiences are still possible, even in a privacy compliant ecosystem. But according to a March 2021 IAB report, the majority of brands are ill-prepared, and publishers stand to lose billions of dollars as the collection of consumer data on web browsers, applications and devices goes away. Join this session to learn how publishers, tech companies, agencies and brands can meet the rising demand for consumer privacy and still deliver messages that matter to people who care in a cookie-free world.

Moderator:

Sharon Profis, Executive Editor & Sr. Director of Content, CNET

Speakers:

Jim Daily, CEO, North America & Global President, Teads

Laura De Stefanis, Manager, Brand Retail Advertising, Jaguar Land Rover

Jennifer Gardner, Senior Director Media, North America, Unilever

Karima Zmerli, Global Head of Performance, Predictive and Products, Edelman Data and Intelligence 

The Great Pivot: Rewriting the Rules of Retail

Heading into 2020, brick-and-mortar retailers were already battling Amazon and other e-commerce players for consumer attention and dollars. Covid made matters worse, but the pandemic also brought out the best in savvy retailers who shifted to curb side pick-up, contactless transactions, free delivery and eCommerce ease. DTC offerings, subscription services and memberships proliferated as locked down consumers fed their hunger for shopping and indulged in frequent sessions of retail therapy … all from a healthy distance. Join this curated conversation as a panel of retail experts share their shopper strategies and tactics for keeping wallets open, shopping carts in motion, and consumers pleased with their purchases.

Moderator:

Lisa Lacy, Commerce Editor, Adweek

Speakers:

Kim Canfield, Media Director, North America, Colgate Palmolive

Heather Conneely, Industry Manager, CPG, Facebook | Instagram

Tracey Johnson, VP, Group Brand Director, Woodford Reserve Bourbon

Cynthia Kleinbaum, VP of Marketing, Walmart+, Mobile and Online Pickup & Delivery, Walmart

Cathy Lewenberg, COO, Drizly

Members $50 | Young Executive Members $25 | Non-Members $75

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All Event times are in Eastern Standard Time