VIRTUAL EVENT: 2022 What’s Hot in Marketing, Media and Tech

VIRTUAL EVENT: 2022 What’s Hot in Marketing, Media and Tech

Please note due to popular demand, this event is now VIRTUAL only.

Two years of COVID have altered the way people consume media, engage with tech, interact with brands that matter to them, shop, and buy. As the metaverse ushers in the next iteration of the internet, how will the conversations between brands and consumers evolve? Amid all the hype about AR, 3-D, and immersive experiences, people are still going to listen to content, pay attention to influencers, and redirect their customer journeys in ways that no single company can accommodate. Join She Runs It and a host of experts to explore the future of audio, the shifting authority of influencers, and the accelerating partner economy with its new mashups and surprising alliances.  Presented by She Runs It and the Programming Committee.

Keynote Speaker:

– Raja Rajamannar, Chief Marketing Officer & President, Healthcare Business, Mastercard and Author, Quantum Marketing.

Content Segments:

The Super Sonic Future of Audio

The concept of surround sound takes on new meaning in 2022 as marketers deploy more and smarter audio strategies to engage consumers, with digital audio advertising projected to attract $6.7 billion in adspend by 2023 (according to eMarketer). As more people use smart speakers and other devices to tune into this always-accessible, vastly consumable content, digital audio advertising will become an essential part of every marketing mix. Join this session to learn how digital audio is becoming a more addressable, programmatic, and measurable way to capture people’s attention.  Featuring:

Moderator

– Elizabeth Song, Global Category Development Officer for Financial Services, Spotify

Panelists

– Julie Collins, Executive Director, Head of Global Media, Morgan Stanley

– Megan Collins, Executive Director, Marketing, E*TRADE from Morgan Stanley

– Keri Drengler, SVP, Group Media Director, Mediahub Worldwide

– Maggie Mohiuddin, Director, Brand Channel Marketing, Audi of America, Inc.

Influencer Becomes Ambassador

There is a reason why more than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022. The power of native and user-generated content to resonate with consumer audiences has only been amplified in the past two years. TikTok is mainstream; podcasts are ubiquitous; Instagram is becoming a video-first, shopping-oriented platform; and AI is enhancing ROI. “We live in a new era of democratic media consumption where consumers choose what they listen to and who they trust.” In this conversation, influencers and their clients will talk about the explosion of social selling and how their partnerships are getting stronger, longer, more diverse and purposeful than ever.

Moderator

– Erika Wheless, Technology Reporter, Ad Age

Panelists

– Kimberlee Archer, Global Head of AR, Camera & Platforms Marketing, Snap, Inc. 

– Jordana Beck, Director of Creator & Influencer Marketing, Walmart

– Carley Caldas, VP Brand Marketing & Media, eos Products

– Amanda Grant, Global Head of Social, GroupM

Technology: The Planet’s Friend or Foe?

Moore’s Law might be decelerating, but technology is still expanding exponentially year over year, with Web3, metaeverything, Blockchain, NFT’s and more disrupting the speed of change.  As everything in the ad supply chain is scrutinized and reimagined, industry seers are sorting what’s now from what’s next, and trying to predict the impact of technology on how people work, play, shop, consume, and live.  In this conversation, Denise Colella, Media Executive and Advanced Advertising and Data Expert, will lead an illuminating fireside chat with Brian O’Kelley, one of the “godfathers of ad tech” and co-founder/CEO of Scope3, a company that empowers carbon-aware business decisions.  The duo will unpack the most urgent tech trends and how they are impacting the industry and the world. 

Discussion Lead

– Denise Colella, Media Executive and Advanced Advertising and Data Expert

Featured Guest

– Brian O’Kelley, Co-Founder/CEO, Scope3

Registered participants will receive an email from She Runs It immediately prior to the event containing link to the program!

Tickets*:

VIRTUAL: Members $100 I Young Executive Members $75.00 I Non-Members $200

Eventbrite fees will be added to your total.

MEMBERS: To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page. 

If you previously registered to attend in-person, your registration will be switched to virtual; you will receive a communication from She Runs It regarding your refund.

**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.