VIRTUAL EVENT: Breakfast Club Series

When Sharon Leite joined The Vitamin Shoppe as CEO in August 2018, her mission was to improve performance while reimagining the customer experience. That included demystifying the wellness category to consumers, making its 720+ stores easier to navigate and shop and driving a digital agenda throughout the organization. In the midst of a transformation that included a successful new prototype store, a re-energized approach to private brands, and a laser-focus on product quality, merchandise and service innovations, and industry-leading expertise, shoppers all went home to shelter in place. The Vitamin Shoppe had to adjust focus from in-store retail, which had comprised about 85% of its business in 2019, to surging online demand, touchless payment, curbside pickup, Instacart integration, and serving the customer where and how they preferred during the ongoing pandemic. Sharon had to reinvent what she was reinventing, all the while keeping her employees safe, supported, and inspired. On October 28, she will talk candidly with She Runs It Executive Class members about the challenges she faced, the decisions she made, and the actions she took in the midst of unfathomable change.