C-Suite Meet with Lisa Chudnofsky, Chief Brand Officer, The Vitamin Shoppe

She Runs It welcomes Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, for an inspiring and insightful session as part of the C-Suite Meet series on January 15th. With a career rooted in digital media powerhouses like MTV and Women’s Health, Lisa will share her journey from the fast-paced world of content creation to spearheading brand innovation in retail. Learn how Lisa has leveraged storytelling to reimagine The Vitamin Shoppe’s brand identity, transforming it from a transactional business to a trusted wellness authority. Through compelling, cross-channel content strategies, Lisa educates consumers on fact versus fiction in wellness, proving that authentic storytelling can drive marketing share, customer loyalty, and community engagement.

Don’t miss this opportunity to learn from a leader who continues to redefine content’s role in shaping differentiated brand experiences in an evolving digital and retail landscape.