Alicia Waters: Journey to the C-Suite
Twenty years ago, Alicia Waters parlayed an MBA from Northwestern University’s Kellogg School of Management, a passion for style and design, and a curiosity about human behavior into a marketing career that started with Gap. Her journey took her to Kraft and Wrigley before transporting her to Crate & Barrel, where her expertise in merchandising, marketing, creative, planning and design helped reimagine the Crate & Kids sub-brand. Today, as CMO for Crate & Barrel Holdings, the global home furnishings retailer known for its modern and inspirational design, Alicia applies a digital-first approach across the company’s product portfolio that spans adults, kids, baby, gift registry, and trade, as well as sister company Hudson Grace. How does a girl from the Chicago suburbs evolve from ice cream scooper in high school to CMO for one of the world’s most respected retail brands … with a two-year stop-over in Paris? Join She Runs to learn how Alicia designs her career, balances her life, activates unexpected partnerships, and embraces new tech platforms.
Tickets*: Members $25 | Young Executive Members $15 | Non-Members $50
*Eventbrite fees will be added to your total.
MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.
**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.