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VIRTUAL EVENT: C-Suite Meet with Alicia Waters, Chief Marketing Officer, Crate & Barrel

VIRTUAL EVENT: C-Suite Meet with Alicia Waters, Chief Marketing Officer, Crate & Barrel

February 9, 2022
11:30 am - 12:30 pm EST
Virtual Meeting
Alicia Waters: Journey to the C-Suite
 
Twenty years ago, Alicia Waters parlayed an MBA from Northwestern University’s Kellogg School of Management, a passion for style and design, and a curiosity about human behavior into a marketing career that started with Gap. Her journey took her to Kraft and Wrigley before transporting her to Crate & Barrel, where her expertise in merchandising, marketing, creative, planning and design helped reimagine the Crate & Kids sub-brand. Today, as CMO for Crate & Barrel Holdings, the global home furnishings retailer known for its modern and inspirational design,  Alicia applies a digital-first approach across the company’s product portfolio that spans adults, kids, baby, gift registry, and trade, as well as sister company Hudson Grace. How does a girl from the Chicago suburbs evolve from ice cream scooper in high school to CMO for one of the world’s most respected retail brands … with a two-year stop-over in Paris? Join She Runs to learn how Alicia designs her career, balances her life, activates unexpected partnerships, and embraces new tech platforms.

Tickets*: Members $25 | Young Executive Members $15 | Non-Members $50

*Eventbrite fees will be added to your total.

MEMBERS – To unlock your member pricing code, please sign into your She Runs It member account and enter your access code on the registration page.

**REFUND POLICY: Tickets are non-refundable when less than two weeks from the event date.

MEMBERS – To unlock your member access code, please sign into your She Runs It member account and enter your access code on the registration page. By registering for this event you are agreeing to our Event Terms & Conditions